Cookie Policy

Last updated: 12 August 2026

This Cookie Policy explains how McGreevys Toys Direct (“we”, “us”, “our” or “McGreevys Toys Direct”) uses cookies, pixels and similar technologies when you visit www.toysdirect.ie (the “Website”).

Our Website is an online retail store selling toys and related products and is operated using the Shopify platform.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

1. What are cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

We also use similar technologies, including tracking pixels and tags, which may collect information about how visitors interact with our Website.

2. The types of cookies we use

We use cookies and similar technologies for the following purposes:

Strictly necessary cookies

These cookies are required for our online shop to function properly.

They may be used to:

• Maintain your shopping basket.
• Enable checkout and payment functionality.
• Maintain your browsing session.
• Provide security and fraud prevention.
• Remember essential privacy and cookie-consent choices.
• Support the technical operation of our Shopify store.

These cookies are necessary for the operation of the Website and generally cannot be disabled through our cookie-preference controls.

Analytics cookies – Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our Website and to help us improve our online store.

Google Analytics may collect information including:

• Pages and products viewed.
• How visitors navigate around our Website.
• How visitors arrive at our Website.
• The approximate number of visitors to our Website.
• The duration of visits and interactions.
• Purchases and other ecommerce interactions.
• Information about the device and browser used to access our Website.

Google Analytics commonly uses cookies including:

Cookie	Purpose	Typical duration
_ga	Used to distinguish users	Up to 2 years
_ga_<container-id>	Used to maintain session state	Up to 2 years

The exact cookies and their duration may vary depending on how Google Analytics is configured and on browser restrictions.

Google confirms that these are standard GA4 cookies used to distinguish users and maintain session state.

Google Analytics cookies are non-essential analytics cookies. Where consent is required, we will obtain your consent before placing or using these cookies.

Advertising cookies – Google Ads

We use Google Ads to advertise our products and measure the effectiveness of our advertising.

Google Ads and related Google technologies may be used to:

• Measure advertising conversions.
• Determine whether advertising results in visits or purchases.
• Create advertising audiences.
• Support remarketing.
• Measure the effectiveness of our advertising campaigns.

These technologies may use cookies and similar identifiers to recognise a browser or device and record interactions with our advertisements and Website.

Where required by law, Google Ads advertising and tracking technologies will only be activated after you provide the relevant consent.

Marketing cookies – Meta Pixel

We use the Meta Pixel to help us measure and improve advertising on Meta platforms, including Facebook and Instagram.

The Meta Pixel may be used to:

• Measure visits and purchases resulting from Meta advertising.
• Measure advertising conversions.
• Understand how visitors interact with our Website.
• Create or use advertising audiences where permitted.
• Support remarketing.
• Improve the relevance and effectiveness of our advertising.

The Meta Pixel is a non-essential marketing technology. Where required by law, it will only be activated after you provide the appropriate consent.

Functional cookies

Functional cookies may allow our Website to remember certain preferences and provide enhanced functionality.

Where required by law, we will request your consent before placing non-essential functional cookies.

3. Your cookie consent

When you first visit our Website, you may be presented with a cookie banner allowing you to manage your preferences.

Where applicable, you can choose whether to allow:

• Necessary cookies.
• Analytics cookies.
• Marketing and advertising cookies.
• Other non-essential cookies.

You should be able to reject non-essential cookies without being prevented from browsing or purchasing from our Website.

The Irish Data Protection Commission states that users should be able to make granular choices about cookies and should be able to withdraw or change consent.

4. Withdrawing or changing consent

You can change or withdraw your cookie consent at any time using the cookie-preference mechanism provided on our Website.

Where you withdraw consent, we will stop using the relevant non-essential cookies and tracking technologies, subject to any technical limitations of the relevant third-party service.

Under Irish cookie rules, consent must be freely given and it must be as easy to withdraw consent as it was to provide it.

5. Shopify

Our Website is hosted and operated using Shopify.

Shopify uses cookies and similar technologies to provide essential ecommerce functionality, including shopping-cart, checkout, security and other services.

The cookies used by Shopify may change as Shopify updates its platform and as we add or remove applications and services.

6. Third-party services

We use third-party services including:

• Google Analytics
• Google Ads
• Meta Pixel
• Shopify

These providers may process information collected through cookies, pixels or similar technologies in accordance with their own privacy policies and terms.

7. Cookies and personal data

Some cookies and tracking technologies may collect information that constitutes personal data under applicable data protection legislation.

Where this occurs, we process personal data in accordance with applicable data protection law, including the General Data Protection Regulation (GDPR) and applicable Irish electronic privacy legislation.

Our Privacy Policy provides additional information about how we collect, use and protect personal data.

8. Managing cookies through your browser

You can also manage or delete cookies through your browser settings.

Most browsers allow you to:

• View stored cookies.
• Delete existing cookies.
• Block cookies.
• Block third-party cookies.
• Receive a warning before cookies are placed.

Blocking strictly necessary cookies may prevent parts of our Website, including shopping-cart and checkout functionality, from working correctly.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

• The cookies and technologies used on our Website.
• Shopify or other third-party services.
• Our advertising and analytics services.
• Applicable legislation or regulatory requirements.

The latest version will be published on this page with the date of the latest update.

10. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

McGreevys Toys Direct
Bridge St, Westport, Co. Mayo F28 DY89
Ireland

Email: info@toysdirect.ie

Website: www.toysdirect.ie